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Herzliya is a relaxed beach resort, just 20 minutes from Tel Aviv. It offers varied hotel accommodation and sports facilities, sandy beaches and state-of-the-art marina, historical sites and modern hi-tech industrial centre surrounded by shopping malls and gourmet restaurants. In Herzliya it is easy to combine business and pleasure. The city of Herzliya is named after Theodor Herzl, the father of modern Zionism. Herzliya was founded in 1924 by seven pioneering families and today its population numbers 100,000. Herzliya's location, in the centre of the country makes it an ideal base from which to explore the rest of Israel - or just relax by the beach.